DoubleTree by Hilton Kuala Lumpur Launches "Book for CARE", a Corporate Responsibility (CR) Initiative in Partnership with HOPE worldwide Malaysia. The Official Hotel of the Malaysian Open, Kuala Lumpur 2013 gains support from the ATP World Tour tennis players to support the literacy and learning development of underprivileged children
This is a great honor for HOPE worldwide Malaysia to have this charity collaboration with DoubleTree by Hilton. Not only that, it was significant to have the official launching together with the 3 renowned tennis players from ATP 2013 - Nicolas Almagro, Ryan Harrison and Vasek Pospisil.
4 children from the HOPE worldwide Reading Program were invited to be the representatives of the beneficial children to attend the official launching of Books for CARE project together with 3 ATP Tennis Players.
Books for CARE is a CR project by DoubleTree by Hilton Kuala Lumpur that supports Hilton Worldwide's CR commitment to "Travel with Purpose". "Books for CARE" seeks preloved book donations from team members, clients, nearby office tenants and surrounding (business) communities to increase underprivileged children's access to more books and to support their literacy, education and development. These books are displayed in a book closet located at hotel reception and when full, the books are donated to HOPE worldwide Malaysia. A cash donation box is also placed at the reception desk, and proceeds are used to buy new books in mint condition directly from the book trade. In exchange for each occasion of donation, the classic signature DoubleTree chocolate chip cookie is presented as an expression of thanks for the partnership with DoubleTree by Hilton Kuala Lumpur in making a difference through "Books for CARE".
The press launch presented the unveiling of the book closet wrapped with ribbons. To celebrate, the 3 tennis players of the Malaysian Open, Kuala Lumpur, an ATP World Tour 250 Series Event and children from HOPE worldwide Malaysia decorated three cakes made in the shape of books, created by Kevin Yong, pastry chef of DoubleTree by Hilton Kuala Lumpur. This was followed by an autograph session by the tennis players on Limited Edition DoubleTree cookie tins and selected children's books. The DoubleTree signature chocolate chip cookies are sold by the tins (of seven cookies each) at RM 50.00 at the Hotel's Food Store and Putra Stadium of the Malaysian Open, Kuala Lumpur from September 21 to 29, 2013. Tennis fans will have the opportunity to purchase an individual cookie or the Limited Edition signed cookies tins. Funds raised from the sale of the Limited Edition cookie tins will be used to buy new books in mint condition for contribution towards "Books for CARE".
This is a meaningful and memorable occasion for HOPE worldwide Malaysia. And we look forward for the day when the Books for CARE are ready to be distributed to the children! Thanks to DoubleTree by Hilton for your thoughtfulness and effort in making this very special project a remarkable one!
For more event pictures, check them out on our Facebook page by clicking into: DoubleTree by Hilton Kuala Lumpur Launches "Book for CARE"
Bringing HOPE Changing LIVES
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